Why LinkedIn Isn’t Making You Money (And How to Fix It)

Описание: Most businesses and professionals are active on LinkedIn. But very few are making money from it.

In this episode of the Leaders in Strategy podcast, we get practical about what LinkedIn is really for and how to turn activity into revenue. Brand awareness alone doesn’t pay the bills, and posting consistently isn’t the same as building a pipeline.

I’m joined by Gus Bhandal, Founder of The M Guru and one of the UK’s leading LinkedIn trainers. With nearly 30 years of marketing experience, Gus has helped business owners use LinkedIn as a genuine commercial tool rather than a vanity platform.

We unpack what actually works on LinkedIn today, where most businesses go wrong, and how to think about the platform through a revenue lens rather than a content one. This is a grounded conversation about positioning, behaviour, and intent, not hacks or gimmicks.

If LinkedIn feels busy but unprofitable, this episode will help you rethink how you’re using it and what needs to change to see real return.

In this episode, we cover:

The biggest mistakes businesses make on LinkedIn
The dos and don’ts that still matter in 2026
How to shift from visibility to commercial outcomes
A clearer way to think about strategy, content and conversion

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#LinkedIn #LinkedInMarketing #LinkedInTips #ThoughtLeadership #Leadership #BusinessGrowth #Entrepreneurs #BusinessStrategy #GrowYourBusiness #BusinessAdvice #Business #Leaders #CEO
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CHAPTERS:
00:00 - Coming Up
00:56 - Introductions
02:41 - Today's Icebreaker
03:49 - The UK's Number One LinkedIn Trainer
06:58 - Top 5 LinkedIn Dos and Don'ts
09:27 - How Businesses Can Make Money on LinkedIn
13:57 - What is the Squeeze?
18:31 - The Cs of LinkedIn
23:53 – Summary
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Want More? Watch more episodes on scaling and business strategy:
   • Season 3: Scaling Your Business  .
To find out more about today’s guest, Gus Bhandal, give him a follow on LinkedIn:   / mguruuk  .
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Want to learn how to produce a winning business strategy and profitably grow your business? I teach, coach and mentor Directors, Leaders and Managers on how to run successful companies. To learn more, please visit my website at https://www.strategusconsulting.co.uk/.

Follow me on LinkedIn:   / mike-harris-095b4775  .