The Downfall of SSENSE

Описание: Ssense, once one of Canada’s biggest fashion e-tailers, has officially filed for bankruptcy protection. The Montreal-based company is blaming Trump-era tariffs, the luxury market slowdown, and shifting consumer demand for its collapse — but the story runs deeper.

In this video, we break down exactly what went wrong:

How U.S. tariffs and trade policies crushed their business.

Why the luxury slowdown and fraudulent production exposed cracks in the industry.

The danger of ignoring Canadian designers while chasing global brands.

And what this means for the future of luxury fashion, e-commerce, and streetwear culture.

With giants like Gucci, Dior, and Balenciaga also facing sales drops — and scandals around slave labor, sustainability, and authenticity shaking consumer trust — the fall of Ssense is a warning shot for the entire fashion industry.

What do you think? Can Ssense bounce back by refocusing on Canadian talent and authenticity, or is this the end of the road? Let me know in the comments.

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//DISCLAIMER:

The content of this video includes information sourced from various internet outlets. All information is understood as alleged for the most part. I do not have any affiliation with these sources; my role is solely to report on whats out there in a fun entertaining fashion.

I do not assume responsibility for any inaccuracies or omissions in the content presented in this video. The information is derived from quoted sources and is not guaranteed to be complete, accurate, useful, or timely.