How B2B Companies Can Protect Their Digital Customer Experience

Описание: [EP47]
As digitization continues to accelerate across different industries, it has become increasingly important for B2B companies to secure their digital platforms and channels. During this week’s episode, we talk to Kathleen Booth (VP of Marketing, clean.io) about why protecting digital engagements is necessary, some of the most common online threats that could negatively impact customer experience, and why marketers need to take more ownership of digital engagements.

Topics discussed in this episode:
• What is “digital engagement security”? [1:40]
• Why marketing leaders should educate themselves on digital engagement security and be responsible for it instead of leaving it to IT. [4:58] | [7:48]
• Kathleen elaborates on the different threats out there in the market - from third-party codes to browser extensions [10:07], social engineering [25:36], and malvertising [28:55]
• Digital engagement security starts with understanding your audience, their journey and engagement. [21:29]
• The key is to have a balance between customer experience, security [22:09] and ongoing monitoring. [22:54]


Companies & links mentioned:
• Kathleen Booth on LinkedIn (  / kathleenslatterybooth  )
• Clean.io (https://www.clean.io/)
• Inbound Success podcast (https://inboundsuccesspodcast.com/)

Key takeaways from this episode:
https://www.einblick.co/podcast/takea...