Building a Strong Startup Brand: Insights from a Marketing Agency Owner

Описание: Our guest, Jessica, shares her insights as the founder of a successful marketing agency that has helped numerous businesses thrive. Jessica’s links – Barrk Marketing: https://barrkmarketing.co.za/ #marketingagency #agencyowner #startup

We now explore the significance of branding as another critical pillar for success. Jessica reveals that many entrepreneurs overlook branding, considering it an afterthought when faced with failed ventures and a lack of sales. However, she stresses the importance of thinking about branding right from the beginning. A marketing agency that understands your needs can significantly improve your brand positioning and customer association. We delve into how Jessica's agency has rapidly grown over the past four years and how startups can use these techniques to enhance their brand.

Fungai sits down with Jessica Lötze of Barrk Marketing to discuss the evolution of branding and how startups can position themselves to better connect with their target audience. Entrepreneurs should start thinking about their personal and company branding right at the beginning of their journeys to build authority and credibility in their fields.

[00:00] Introduction
[02:04] Jessica’s journey
[06:12] Navigating the pandemic and maintaining relationships
[10:57] The evolution of branding and the role of marketing agencies
[12:56] When should entrepreneurs start thinking about marketing?
[17:40] Creating a marketing strategy for SMEs
[19:30] Cause-driven marketing and the value of personal branding
[23:42] Correcting mistakes in marketing
[27:47] Jessica’s definition of success

LinkedIn -   / jessica-barrella-lotze-barrk-marketing  

Social media links (Fungai Ndemera)

Website - https://fungaindemera.org/
Instagram - https://www.instagram.com/fungai_ndem...
Twitter -   / fungaindem  
LinkedIn - https://www.linkedin.com/in/fungai-nd...


CheckUp Health
https://checkuphealth.co.uk/home/

Ndasenda
https://ndasenda.co.zw/

Join us to learn valuable insights about branding and marketing strategies in today's competitive landscape.