Why B2B Founders Get Stuck at $2M-$10M (And How to Break Through the ROI Trap
Автор: Rapid Product Growth
Загружено: 2026-02-08
Просмотров: 6
Описание:
Are you a B2B founder stuck between $2M and $10M in revenue? You're not alone. Most SaaS companies and consulting firms hit this wall because they're trapped in a loop: you need ROI to make the investment, but you need to invest to prove the ROI.
In this video, I break down the McKinsey research on growth amidst uncertainty and share what I learned running $250 million moonshot projects. The companies that grow 300% faster aren't the ones with better plans. They're the ones who launch small, learn fast, and adapt weekly.
I'll show you exactly how to break out of relationship-driven sales and start selling to strangers using low-risk entry offers and paid ads.
⏱️ TIMESTAMPS
0:00 Why B2B founders stall at $2M-$10M
1:00 The ROI trap explained
2:00 Why relationship sales keep you stuck
3:00 The leap from relationships to strangers
4:00 Why planning won't save you
5:00 McKinsey's findings on growth and uncertainty
6:00 Launch and learn: breaking the loop
7:00 You can't advertise a complex solution
8:00 Creating a low-risk entry offer
9:00 How much to budget for paid ads
10:00 Building your own data in 90 days
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