The Official Daily Contact Lenses of Walmart - Waldo (Short Episode 172)

Описание: This is Startup to Storefront.

The eyes are the second most complex organ in the body, beaten only by the brain.

Thus, it’s no surprise that eye care -specifically daily contact lenses - are expensive.

In this, Waldo recognized an opportunity to disrupt the eye care industry.

Waldo helps consumers “refocus” by:
1. Saving them money by removing the added distribution costs and
2. Adding B-12 to reduce dryness by up to 30%

In short, this means consumers get great contacts, without paying over-the-top prices.

Listen in as we talk with Ashleigh Hinde, the founder of Waldo, about:
How a little white lie led her to start Waldo
Why it’s important to talk with your customers like you’re sitting around a dinner table
How they Partnered with Walmart to become the first exclusive retailer to offer Waldo

And before you ask us where’s Waldo, I think it’s better if we just roll the episode.

#entrepreneurship #businessinterview #podcast #podcasts #losangeles #entrepreneurship #waldo #vision #eyecare #walmart #contactlense #contactlenses #contact

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👓 Waldo Social Media:
Website: https://www.hiwaldo.com/
Instagram:   / waldo_vision  
Twitter:   / waldo_vision  
Facebook:   / waldovision  
TikTok:   / waldo_vision  

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🎙️ Startup to Storefront Social Media:
Instagram:   / startuptostorefront  
Facebook:   / startuptostorefront  
Linkedin:   / startup-to-storefront  
Twitter:   / startuptostore  
Spotify: https://open.spotify.com/show/67EyhF5...
Apple Podcasts: https://podcasts.apple.com/us/podcast...
Website: https://www.startuptostorefront.com/

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😎 Our Team:
Diego Torres-Palma:   / diego_ventures  
Nick Conrad:   / nickgconrad  
Natalya Cappellini:   / natalya_curato  
Lexi Jameson:   / lexijamesonyt  
Owen Cappellini:   / owencapp  

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🎵 Our Music:
  / doubletouchofficial  

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⏱️ Timecodes:
00:00 Waldo Intro
00:59 Waldo Vision Explained
1:17 Why Ashleigh Hinde founded Waldo
1:07 The first step towards creating contact lenses
2:35 The dirty secret eye doctors won't tell you
3:42 How the contact industry rips you off
5:52 Navigating through NDAs
7:41 Finding a price point that doesn't scream "low quality"
7:54 Partnering with Walmart Vision Centers, and what that means for Waldo
10:48 The Price Battle: Waldo v. The Other Guys
10:58 Walmart Vision 2.0 Explained
13:57 Why AI will never replace optometrists
16:34 Waldo (the name) Explained
17:49 The impact of B12 on eyecare
19:45 The impacts of dry eyes
20:33 Waldo's focus for 2022
22:32 Is Waldo exclusive to Walmart?
23:55 Waldo's approach to social media
25:15 Why Waldo got on TikTok in the first place
29:45 The Future of Waldo
30:33 Waldo prescription sunglasses, maybe?