How I Track Budget Usage Across 100+ Google Ads Accounts (Fast Formula)

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In this video, I break down how to track budget usage across 100+ Google Ads accounts with a fast and efficient formula. You’ll learn how to consolidate spending data from multiple accounts and use a streamlined spreadsheet setup to monitor your budget in real time. Whether you’re managing accounts for clients or handling a big in-house operation, this method will help you keep everything organised and on track. Follow along to simplify your Google Ads management and stay on top of your ad spend!

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Frequently Asked Questions:
Why is tracking budget usage important for Google Ads?
Staying on top of your budget helps prevent overspending and ensures you’re getting the most out of your ad campaigns. It’s especially critical when managing a lot of accounts, as it helps with accountability and performance tracking.

What’s the difference between a custom column and a standard Google Ads budget report?
Standard budget reports show total spend but don’t automatically calculate how much of your allocated budget is used. A custom column gives you a real-time percentage, so you don’t have to calculate it manually.

What’s the best way to set a budget for Google Ads?
Start by defining your goal. Use Google’s Performance Planner to estimate spend and ROI, and set daily budgets accordingly. A good rule of thumb is to start small, test, and then scale based on your performance.

How does Google Ads decide how to spend my daily budget?
Google uses an algorithm to distribute spend based on traffic opportunities. Some days it may spend up to 2x your budget, but it aims to balance out your ad spend over the month. If you want strict control, set campaign spending limits manually.

Can I set different budgets for weekdays vs. weekends?
Yes. Use Ad Scheduling to adjust bids on certain days/times. If weekends perform worse, lower your bids or pause ads during those days.