Drunk Elephant’s Fall EXPLAINED - Can It Be Saved?

Описание: 00:49 How Drunk Elephant became a cult hit?
04:15 What went wrong?
09:47 Sales Crash
13:00 More scandals
16:04 Can it be saved?


Why is everyone talking about the fall of Drunk Elephant? Once one of the most talked-about skincare brands in the world, Drunk Elephant went from a $845 million acquisition to showing up in discount stores like TJ Maxx and Marshalls. But what happened?

In this video, we break down the rise and fall of Drunk Elephant — from cult-favorite status and clean beauty hype to influencer backlash, falling sales, and the Sephora Kids controversy. We’ll also explore what went wrong, how marketing played a key role, and whether this skincare giant can bounce back.

Whether you're a skincare lover, beauty industry follower, or marketing student — this is a case study you don't want to miss.

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P.S. This video is based on my personal opinions and interpretations. While I’ve done my best to present facts accurately, some information may be based on publicly available sources that aren't fully verified. Always do your own research and think critically. =)