How Art Increases Ridership Levels

Описание: Next in my Bentonville Series, we'll do an Art Bike Tour with Tom Hoehn, a member of the Bentonville Public Art Advisory Committee. We'll explore how making our activity assets, like our trails and greenways, more beautiful and engaging helps increase ridership and reinforce behavior change. What you'll see on this tour is a bikeable building (the world's first), numerous public art installations along trails, pathways, a brand new promenade, an alleyway, and filtered in among the mountain bike trails and park.

Helpful Links (note that some may include affiliate links to help me support the channel):
👉 Tom on Instagram:   / tomhoehn  
👉 Tom on Facebook:   / thomas.hoehn  
👉 Todd Sanders, neon artist: https://www.roadhouserelics.com/
👉 21c Museum Hotel: https://www.21cmuseumhotels.com/bento...
👉 Bentonville Public Art Advisory Committee: https://www.bentonvillear.com/464/Pub...
👉 Visit Bentonville:https://www.visitbentonville.com/
👉 OZ Art NWA website: https://www.ozartnwa.com/
https://onlyinark.com/places-and-trav...
👉 Heartland Whole Health Institute: https://www.heartlandwholehealth.org/
👉 Art Bridges Foundation: https://artbridgesfoundation.org/
👉 Alice Walton School of Medicine AWSOM: https://www.alwmedschool.org/
👉 Crystal Bridges Museum website: https://crystalbridges.org/
👉 Bentonville/Arkansas Moves: https://arkansasmoves.org/

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Credits: Video and audio production by John Simmerman

Music via Epidemic Sound: https://bit.ly/3rFLErD

Resources used during the production of this video:
My recording platform is Ecamm Live: https://bit.ly/3rwsUup
Editing software Adobe Creative Cloud Suite: https://bit.ly/35DBDDU

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Background:
Hi Everyone! My name is John Simmerman, and I’m a health promotion and public health professional with over 35 years of experience. Over the years, my area of concentration has evolved into a specialization in how the built environment influences human behavior related to active living and especially active mobility.

Since 2010, I've been exploring, documenting, and profiling established, emerging, and aspiring Active Towns wherever they might be while striving to produce high-quality multimedia content to help inspire the creation of more safe and inviting, environments that promote a "Culture of Activity" for "All Ages & Abilities."

The Active Towns Channel features my original video content and reflections, including a selection of podcast episodes and short films profiling the positive and inspiring efforts happening around the world as I am able to experience and document them.

Thanks once again for tuning in! I hope you find this content helpful and insightful.

Creative Commons License: Attributions, Non-Commercial, No Derivatives, 2026