The brand with the most dramatic history | GUCCI

Описание: Ladies and Gentlemen, welcome to the LUXEMETER channel!

Today I want to tell you about a famous brand of clothing, accessories, perfumes, jewelry and decor.

You have all certainly heard about this brand and perhaps watched the movie.

When we say luxury, Gucci comes to mind.

Over its almost century-long history, the pair of recognizable G's, the brand's trademark, has become a cherished dream of millions.

The history of the Italian brand Gucci is like a roller coaster - then the rise and frenzied popularity, then the threat of bankruptcy and obvious problems with positioning.

Nevertheless, today the brand is on the horse - its things are recognized as the most desirable items of the fashion industry among consumers.

After we talk about the story and the brand, we'll tell you something interesting about the brand.

Enjoy watching!

HISTORY OF GUCCI

Since its founding in 1921, Gucci has transformed from a single shop opened on a side street in Florence to its position today as a world-renowned symbol of Italian craft, visionary creativity, and innovative design. Both mirroring and defining the decades that brought it forth, the House's history has itself influenced fashion and culture in indelible ways throughout the 20th and 21st centuries.
The House's founder, Guccio Gucci, was born in Florence on March 26, 1881. In his youth, he moved to London, where he began working as a porter at The Savoy hotel in 1897. Inspired by his observations of the jet set there, he returned to Florence in 1902 with the dream that one day luggage would bear his name, and, in 1921, he opened the first Gucci boutique on Via della Vigna Nuova.

Gucci represents the pinnacle of Italian artisanal excellence and its designs are unsurpassed for their quality and attention to detail. Following the House’s centenary, Gucci continues to redefine luxury while celebrating creativity and innovation through its collections of ready-to-wear, leather goods, shoes, bags, jewelry, watches, décor, and more...