Bentley - An inside look at the Volkswagen luxury brand factory

Описание: Generations of parents and children handcraft these cars made to dream. Take a look!

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Founded in 1919 by the engineer Walter Owen Bentley and based in Crewe since then, the brand has a long history in the luxury cars field. As part of the Volkswagen group since 1998, as well as Bugatti or Lamborghini, Bentley always has offered a unique combination of luxury and performance.

After partnering with Roll Royce for 67 years, the two brands decided to separate, although they did not on their own: Rolls Royce under the umbrella of BMW and Bentley with the Volkswagen Group. The new partner allowed Bentley to receive an injection of R&D without losing the exclusivity of the Crewe factory, where around 4,000 people work and which knowledge passes from parents to children. Continental series was a signal of this good investment. The Continental GT is the model that revived the brand selling more than 70.000 units and representing a colossal change in the way Bentley was positioned itself. The Continental GT is not a sports car, but a blend of luxury, refinement and comfort.

Bentley’s perfectionism resulted in lengthy and expensive development periods as well as constant and costly refinement of production models. In the factory, the craftsmen, in a totally handmade process, work on each of the materials we can find to cover a Bentley, from wood to leather, for which in some cases, it takes up to 70 hours of work before it can be put in place.

An excerpt from the documentary of NZZ Format "Bentley - Luxury, Tradition and German Thoroughness". More from NZZ Format:    / nzzformat