The Pricing Strategy That’s Getting Buyers to Say YES

Описание: This week, I’m bringing you an extra special episode recorded live at New York Toy Fair with one of my incredible Toy Creators Academy students—Samantha Ong, founder of Joey Dolls. Samantha started out as a photographer, and now she’s running the world’s most diverse Asian doll brand!

In this chat, we dive into her journey from launching $60 collector dolls to developing a brand-new line, designed to be more accessible for families and easier for little hands to love. She also shares how she’s navigating packaging decisions, trade show prep, and retail interest from stores big and small.

You’ll learn what it really takes to prepare for Toy Fair, how to get buyer attention when you're not in a prime spot, and how working with sales reps can change the game. If you’re building your own toy brand or planning your first big expo, this is the real-talk episode you need!

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🛍️ TOYS MENTIONED IN THIS VIDEO:
Joey Dolls - https://joeydolls.com/

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