The Referral Goldmine You’re Ignoring

Описание: Referrals are still the #1 contractor marketing channel — but most home service businesses treat it like “hope marketing.”

In this episode, John Wilson sits down with Murphy Nadauld (ReferPro) to break down how to systematize word-of-mouth into a reliable lead generation engine. Learn how to replace "vibes" with attribution, automation, and incentives that actually work.

In this episode, we cover:
The Referral Gap: Why 83% of customers are willing to refer, but only 29% actually do.
The 3-Lever System: Awareness → Attribution → Rewards.
Technician-Driven Growth: Using QR codes and NFC to activate referrals from the job site.
B2B Affiliate Army: Building partnerships with realtors, plumbers, and inspectors.
Incentive Strategy: How to tier payouts by job value (service vs. install) to keep ROI positive.

🔥 What You’ll Learn:
How to turn word-of-mouth into a repeatable home service marketing channel.
Why "rebuying" the same customers is killing your margins.
The difference between "vibes" and a real referral engine for HVAC, plumbing, and roofing owners.

🎙️ Guests / Hosts:

John Wilson: [https://x.com/WilsonCompanies]

Murphy Nadauld (ReferPro): [  / murphy-nadauld-183301106  ]


💼 Shoutout to ReferPro

Most home service businesses rely on referrals, but without a system, a lot of that revenue gets left on the table. ReferPro helps automate referral reminders, attribution, and rewards so referrals actually turn into booked jobs.

Owned and Operated listeners get 20% off plus discounted onboarding — learn more at [https://www.referpro.com/]

💼 Big Reputation — Stop chasing reviews and watching competitors outrank you. Big Reputation is the AI-powered review + SEO platform built for home service pros. Automate review generation, respond with AI, track local SEO, and integrate with your CRM. Setup is free, and your first month’s on the house.

👉 Book your demo: [https://www.bigreputation.ai/?utm_sou...]

💼 Shoutout to Quick Staffers LLC
Need trained HVAC & plumbing CSRs at a fraction of the cost? Quick Staffers LLC specializes in placing top-tier global talent with the best SOPs and scripts.

🔥 Get $1,000 off your first placement here: [https://www.quickstaffers.com/]

📌 Chapters:
00:00 Introduction and Guest Introduction
01:03 Murphy's Background and Business Journey
02:36 Challenges and Solutions in Referral Systems
05:39 Implementing and Optimizing Referral Programs
24:21 Acquiring New Businesses and Reactivating Customers
36:40 Future of Referral Marketing and AI Integration

Hashtags:
#ReferralMarketing #HomeServices #ContractorGrowth #HVAC #Plumbing #Roofing #Restoration #ServiceTitan #WordOfMouth #OwnedAndOperated