20–Publicity – Gate keeping and Spiral of Silence

Описание: In todays session lets have a thorough understanding on Gate keeping and Spiral of Silence theories. Gatekeeping theory is a communication concept that explores the process through which information is filtered, selected, and controlled as it moves through various channels of communication before reaching the audience. In the context of publicity, gate keeping theory helps us understand how individuals or entities control the dissemination of information to the public. The gatekeepers have the power to decide which information gets through, shaping the public's perception of events, issues, or individuals.
The Spiral of Silence theory was developed by German political scientist Elisabeth Noelle-Neumann in the 1970s, this theory explores how individuals gauge public opinion and adjust their behaviour to conform to perceived majority views. Understanding the Spiral of Silence is crucial for comprehending how publicity and prevailing social attitudes can impact individual behaviour and communication choices.
Objectives:
• Analyze the key elements of the gate keeping and spiral of silence.
• Examine the role of public relations professionals as gatekeepers in managing the information released to the media, influencing narratives and strategically shaping public images.
• Investigate the interplay between gatekeeping and spiral of silence theories with media in the context of publicity.
• Assess the challenges and opportunities presented by digital media in the realm of gatekeeping and spiral of silence theories.
• Evaluate the pros and cons of gatekeeping theory and the Spiral of Silence, recognizing their impact on maintaining information quality, shaping public opinion, and the challenges they pose in the digital age.
In todays session lets have a thorough understanding on Gate keeping and Spiral of Silence theories. Gatekeeping theory is a communication concept that explores the process through which information is filtered, selected, and controlled as it moves through various channels of communication before reaching the audience. In the context of publicity, gate keeping theory helps us understand how individuals or entities control the dissemination of information to the public. The gatekeepers have the power to decide which information gets through, shaping the public's perception of events, issues, or individuals.
The Spiral of Silence theory was developed by German political scientist Elisabeth Noelle-Neumann in the 1970s, this theory explores how individuals gauge public opinion and adjust their behaviour to conform to perceived majority views. Understanding the Spiral of Silence is crucial for comprehending how publicity and prevailing social attitudes can impact individual behaviour and communication choices.
Objectives:
• Analyze the key elements of the gate keeping and spiral of silence.
• Examine the role of public relations professionals as gatekeepers in managing the information released to the media, influencing narratives and strategically shaping public images.
• Investigate the interplay between gatekeeping and spiral of silence theories with media in the context of publicity.
• Assess the challenges and opportunities presented by digital media in the realm of gatekeeping and spiral of silence theories.
• Evaluate the pros and cons of gatekeeping theory and the Spiral of Silence, recognizing their impact on maintaining information quality, shaping public opinion, and the challenges they pose in the digital age.