One World: Inside Xyrality's Multi-Platform Approach - ONE ACCOUNT ALL PLATFORMS | Sven OSSENBRUGGEN
Автор: GameDaily Connect
Загружено: 2013-08-19
Просмотров: 260
Описание:
Does it pay out to increase complexity of backend and frontend in favor of a cross platform approach? Do users really use their browser and their smartphone, an iPhone and a Kindle Fire when playing our games? Have we measured any advantage in the promotion of launching our Android version through a message to our iOS users? Why not reach a critical mass of users on any platform separately? What is the best ratio of ARPU and marketing costs? Do all channels have the same quality and how can we benefit from the potential competition of different markets? Learn how Xyrality found its way as a bootstrapped startup to the top 50 of mobile developers based on a multiplatform approach for sustainable growth.
Delivered at Casual Connect USA, July 2013.
Download Slides: http://gamesauce.org/news/2013/08/19/...
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