Membership engagement strategies that actually work

Описание: Most membership programs and organizations are great at getting people to join, but struggle to keep them engaged. In this webinar, practitioners from European Movement UK and D66 (Netherlands) share what's actually working. From onboarding journeys and identity-led communications to renewal tactics and where AI fits in, you'll leave with practical ideas you can act on.

This webinar is built around the Future of Membership, a research report based on 22 in-depth interviews with senior membership professionals across trade unions, NGOs, political parties, and campaigning networks. It surfaces the gap between what members want and what most organizations are set up to deliver (and what to do about it).

📄 Download the free Future of Membership report here: https://bit.ly/4rVzQit

0:00 – Meet the speakers
3:40 – How this webinar works
3:55 – About the Future of Membership report
4:27 – Membership's shifting landscape
7:23 – Theme 1: Engagement & the "passivity problem"
8:30 – Turning surge members into active ones
10:38 – Offering a flexible "menu" of engagement
11:55 – Asking the right questions at sign up
15:16 – Theme 2: Identity & belonging
16:54 – Identity-led membership model
19:48 – Staying relevant when the political moment shifts
20:40 – Unifying organizing and mass comms
26:01 – D66's example: Launching the "10 new cities"
27:05 – Theme 3: Digital meets the member relationship
28:15 – Effective membership portals
31:30 – European Movement example: Effective renewal journey
35:57 – WhatsApp as a membership tool
39:26 – D66 example: Using volunteer data to restructure teams
41:13 – Rise of Discord & Slack in membership orgs
41:47 – One thing to take away