WIN IN SEO AS AN EARLY-STAGE STARTUP | Irina Maltseva, Growth Advisor @ Aura, Sphere, Artisan & more

Описание: Most people will tell you SEO takes too long for early-stage startups. That it's a waste of time when you're at zero. Today, you’ll hear proof why this is a limiting belief, and we’ll show you exactly how to start.

My guest today is Irina Maltseva, a Barcelona-based Growth Advisor who's helped companies like Aura, Sphere, Artisan, Hunter, Riverside, and Nextiva build their organic growth motion from the ground up.

I found Irina's work particularly interesting due to her focus on early-stage companies like YC alumni. They come to her with a brand-new website, zero domain authority, and a fresh product.

In other words, she's solving one of the hardest problems in SEO: how do you drive meaningful growth from the ground up?

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ALL MY FREE RESOURCES FOR YOU

📊 Free Looker Studio templates: https://radyant.io/tools/free-looker-...

📊 Free Google Ads Looker Studio templates: https://radyant.io/tools/free-google-...

📊 Free Google Analytics 4 Looker Studio template: https://radyant.io/tools/free-google-...

📊 Free Google Search Console Looker Studio template: https://radyant.io/tools/free-google-...

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ALL MY FAVORITE TOOLS

🧑‍💻 Webflow – My favorite content management system: https://try.webflow.com/fmliapy36mu1

🧑‍💻 Surfer – My favorite content creation tool: https://get.surferseo.com/8qyayzbgog5s

🧑‍💻 ClickUp – My favorite project management tool: https://try.web.clickup.com/23qao09xi...

🧑‍💻 Onepage – My favorite website builder: https://onepage.io/?via=radyant

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WANT US TO WORK FOR YOU?

Radyant is a growth agency specialized in SEO & AI Search. We use our custom-built AI infrastructure to help fast-growing companies extend their team’s capacity, dominate Google, ChatGPT & Co. and drive more pipeline.

👉 Get an honest audit of your organic growth potential: https://radyant.io/growth-strategy/

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▶ Timestamps ⌛
00:00 – Introduction to SEO for early-stage startups
00:33 – Irina Maltseva's focus on Y Combinator alumni
01:10 – First conversations with zero-authority startups
02:53 – Setting realistic expectations for SEO timelines
04:39 – Why founders explore SEO despite slow results
06:18 – Communicating uncertainty in SEO outcomes
08:14 – First steps: Customer research over keyword research
11:37 – Finding low-hanging fruit for authority building
12:36 – Why customer research precedes keyword tools
14:13 – Artisan case study: AI SDR with no search volume
17:46 – Being proactive vs reactive in keyword targeting
19:41 – Shift to "search everywhere optimization"
23:09 – Why AI search favors early-stage companies
26:33 – Creating owned content for AI citations
28:40 – Programmatic SEO: Shortcut or poor strategy?
34:02 – Working as advisor vs providing recommendations
39:30 – Real-time dashboards and transparency with clients
42:13 – Benefits of working with multiple companies
46:04 – Practical advice for early-stage founders
50:40 – Connect with Irina on LinkedIn

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▶ Let's connect! 🔗
Niklas on LinkedIn:   / niklas-buschner  
Radyant on LinkedIn:   / radyant  
Irina on LinkedIn:   / irinamaltseva