From Playing Basketball with Ranveer Singh to ₹150Cr ARR in months.

Описание: From shooting hoops at the NBA All-Star game to co-founding India’s fastest-growing snack brand—Ranveer Singh isn't just an ambassador; he’s a disruptor.

Here is how Superyou cracked the code where other celebrity brands fail:

1. They Skipped the "Whey Wars" ❌ The Indian protein market is a bloodbath of powders and supplements (MuscleBlaze, Avvatar, ON). Superyou didn't try to compete there. They found a Blue Ocean: The "Snackification" of Protein.

The Insight: People forget to drink shakes. They never forget to eat snacks.

2. Product-Market Fit on Steroids 💪

The Pain Point: Healthy snacks usually taste like cardboard.

The Product: 10g Protein, 0g Sugar, Wafer format.

The Result: It tastes like a cheat meal but works like a supplement.

3. The "Energy" Moat ⚡ Most FMCG brands are boring. Superyou bottled Ranveer’s energy.

17 Lakh units sold in 3 months.

₹150 Cr ARR (Annual Recurring Revenue).

The Lesson for Founders: Don't just sell a "better" version of what exists. Change the category entirely. Superyou isn't competing with protein powders; it's competing with Lay's and Bingo—but with better macros.

When high energy meets FMCG smarts, billion-dollar brands happen.

Have you tried the wafers yet? 👇

#StartupIndia #D2C #FMCG #RanveerSingh #Superyou #BusinessStrategyFrom shooting hoops at the NBA All-Star game to co-founding India’s fastest-growing snack brand—Ranveer Singh isn't just an ambassador; he’s a disruptor.

Here is how Superyou cracked the code where other celebrity brands fail:

1. They Skipped the "Whey Wars" ❌ The Indian protein market is a bloodbath of powders and supplements (MuscleBlaze, Avvatar, ON). Superyou didn't try to compete there. They found a Blue Ocean: The "Snackification" of Protein.

The Insight: People forget to drink shakes. They never forget to eat snacks.

2. Product-Market Fit on Steroids 💪

The Pain Point: Healthy snacks usually taste like cardboard.

The Product: 10g Protein, 0g Sugar, Wafer format.

The Result: It tastes like a cheat meal but works like a supplement.

3. The "Energy" Moat ⚡ Most FMCG brands are boring. Superyou bottled Ranveer’s energy.

17 Lakh units sold in 3 months.

₹150 Cr ARR (Annual Recurring Revenue).

The Lesson for Founders: Don't just sell a "better" version of what exists. Change the category entirely. Superyou isn't competing with protein powders; it's competing with Lay's and Bingo—but with better macros.

When high energy meets FMCG smarts, billion-dollar brands happen.

Have you tried the wafers yet? 👇

#StartupIndia #D2C #FMCG #RanveerSingh #Superyou #BusinessStrategy