Digital Marketing Secrets for Contractors: Balance SEO, PPC, and AI with Michelle Hummel

Описание: Looking for proven strategies to grow your contracting business and boost your digital presence? In this exclusive interview, Paul Sanneman from Contractor Staffing Source sits down with Michelle Hummel, CEO of Web Strategy Plus, to dive deep into the essential marketing strategies every contractor and business owner needs to know. 🚀 Whether you're in construction, roofing, or any service-based industry, these insights will help you generate more leads, increase your ROI, and optimize your online presence.

"I always say you want to be looking at about 10 to 15% of your revenue put towards marketing, because it’s all about the ROI. In order to make money, you’ve got to invest money." – Michelle Hummel

Here’s what you’ll learn from Michelle’s expertise in the video:

Key Takeaways:
1. Digital Marketing Strategy for Contractors (00:34 - 01:04):
Michelle shares her journey and passion for digital marketing. From website development to SEO and social media strategies, her agency handles everything. Her approach ensures that contractors get an all-in-one solution, perfect for those looking to establish or improve their digital footprint. Are you ready to step up your digital game? Contact Paul Sanneman at Contractor Staffing Source today: www.contractorstaffingsource.com or call (858) 727-0165.

2. Effective Marketing Budget Allocation (01:37 - 02:14):
Unsure how much to spend on marketing? Michelle recommends contractors allocate 10-15% of their gross revenue toward marketing, with a 50/50 split between Pay-Per-Click (PPC) ads and SEO. PPC acts like a “fire hose,” delivering immediate leads, while SEO is your long-term strategy for sustainable growth. Don't know where to start? Paul Sanneman can guide you through the process. Reach out today: www.contractorstaffingsource.com or call (858) 727-0165.

3. How AI Can Boost Your Marketing Efforts (04:10 - 05:12):
Michelle breaks down how AI tools can save you hours of research by identifying competitors and helping generate content ideas. But she warns not to rely entirely on AI for content creation. Instead, use AI to complement your strategy, while keeping the human touch to fine-tune your marketing content. Interested in how AI can transform your business? Contact Paul Sanneman at www.contractorstaffingsource.com or call (858) 727-0165.

4. Real Success in the Construction Industry (08:01 - 09:55):
Michelle highlights an impressive success story where her team helped a roofing company move from page 5 to page 1 on Google search results. With a revamped website and consistent blog posts, the company saw a 40% increase in traffic and significantly boosted conversions. Ready to achieve the same for your business? Michelle’s team at Web Strategy Plus is here to help. Visit: www.webstrategyplus.com or Michelle's personal site www.michellehummel.ceo. Get in touch today!

5. Comprehensive Digital Marketing Solutions (11:56 - 13:49):
Michelle offers a free consultation to assess your website, SEO, and social media presence. During this process, you'll get a competitive analysis showing you exactly who your competitors are and how to beat them. Whether you're spending $1,000 or $2,000 per month on digital marketing, Michelle and her team will craft a strategy tailored to your goals, ensuring an ROI that makes sense for your business. Want to get your free analysis? Reach out to Michelle at www.webstrategyplus.com or www.michellehummel.ceo. And remember, you can always contact Paul Sanneman for additional guidance: www.contractorstaffingsource.com or call (858) 727-0165.

Time Stamps:
00:34 – Michelle Hummel’s background and introduction to Web Strategy Plus.
01:37 – How much contractors should spend on marketing and splitting between SEO and PPC.
02:14 – The difference between PPC (short-term) and SEO (long-term) strategies.
04:10 – Using AI for idea generation and competitor research.
08:01 – Case study: How Michelle’s team helped a roofing company achieve a 40% increase in traffic.
11:56 – Free consultations and competitive analysis available from Web Strategy Plus.

Contact Paul Sanneman today:
Website: www.contractorstaffingsource.com
Phone: (858) 727-0165

Want to talk directly to Michelle Hummel for a free consultation?
Website: www.webstrategyplus.com
Personal Website: www.michellehummel.ceo
Contact: Get your free analysis and see how Michelle can help you dominate your market.

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