The Audience Enabler — Praveen Menon, Rippl
Автор: The Middlemen Podcast
Загружено: 2025-12-08
Просмотров: 130
Описание:
This week we’re joined by Praveen Menon, Head of Product at Rippl, the Retail Media Network operated by Bridg, a Cardlytics company. Praveen breaks down retail identity, closed-loop measurement, and how the combination of terrestrial identity and online signals unlocks capabilities older digital formats never reached. We get into attribution, clean rooms, CTV, audience enablement, and why shared infrastructure is the next evolution of retail media.
Guest:
Praveen Menon — Head of Product, Rippl
LinkedIn: / praveendmenon (via LinkedIn)
Chapters
00:00 Introduction and Weather Talk
01:29 Retail Media Insights with Ari Paparo
03:02 Introducing Praveen Menon and Rippl
08:27 Bridg and Rippl: Identity and Media Network
09:22 Retail Media’s Unique Value Proposition
12:39 Challenges and Solutions in Retail Media
24:35 Retail Media and CTV: A Perfect Match
27:38 Audience Enablement vs. Audience Extension
29:35 The Future of Retail Media
32:50 Clean Rooms and Identity Resolution
36:04 Retailer Data vs. Brand Data
39:50 Conclusion and Final Thoughts
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