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Retail Media Networks: Opportunities for Emerging Brands
Автор: ECRM & RangeMe
Загружено: 2024-02-27
Просмотров: 42
Описание:
In this fireside chat, Wayne Bennett, SVP, Retail and Bryan Gildenburg, Founder of Confluencer Commerce, and one of The CPG Guys sit down to discuss several topics including how retail merchants should be thinking about retail media networks and the opportunities to support category growth.
Interestingly enough, Bryan suggests that emerging brands are in a good position to help merchant teams win given their digital first, sales funnel orientation in an ecommerce world.
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