The Virgin America Story with Fred Reid, Founding CEO - Virgin America

Описание: Frederick W. Reid is an experienced global leader, executive, and board director. During his career of over thirty years in the aviation industry, he has earned a world-wide reputation as a leader who has launched, grown and strengthened businesses, with particular focus on customer service, brand-building and complex global operations. He is known as a skilled communicator and an innovative problem solver with an unpretentious and common-sense ability to engage parties, recruit and motivate teams, and build alliances. He has considerable C-suite and board-level experience in financial, operational, and commercial aspects of airline transportation, hotel, food and beverage, and business services industries.

Fred was the founding Chief Executive Officer of Virgin America. He joined Virgin in 2004 and shaped America's "next generation airline" from the ground up. He raised $180 million in startup capital, ran the aircraft selection campaign, built a complex business plan and personally recruited the entire leadership team. Virgin America is the most decorated airline ever in North America, consistently winning first place awards for inflight service, catering quality, interior design, and inflight entertainment from Conde Nast, Travel & Leisure, Zagat, and others.