What's In Store - DNE Citrus Indian River Grapefruit

Описание: Welcome to What's In Store. DNE World Fruit is bringing its famous Indian River Grapefruit together with Ocean Spray for its annual Tie-In promotion, offering a free five-pound bag of fresh Grapefruit when two bottles of Ocean Spray 64 oz Grapefruit juice or juice drinks are purchased. The promotion usually runs right after the New Year in January and February when the fruit is at its peak flavor. It occurs at a very advantageous time. After the holidays everyone's New Year's resolutions is to change to a healthier diet and it's also cold and flu season so consumers are looking to increase their Vitamin C. Cross merchandising fresh grapefruit through this type of promotion maximizes sales while allowing for greater exposure in both categories by introducing fresh citrus to the juice lovers and Ocean Spray juice to the fresh citrus fans. DNE provides all the merchandizing materials to retailers including recipes and POS for easy merchandising and combined with ad pricing provide great savings this winter. By building a cross merchandising display with fresh grapefruit,Ocean Spray juices and POS materials, the produce department can offer the consumer an eye appeal and inviting shopping environment on top of a great value.