Build-A-Bear CEO Sharon Price John on Leveraging the Brand for Record Profits | The CEO Series
Автор: Executive House
Загружено: 2025-03-18
Просмотров: 8135
Описание:
Build-A-Bear is a specialty retailer that allows customers to create and personalize stuffed animals through an interactive in-store experience. Founded in 1997, the company has grown from a mall-based concept into a multi-channel brand that includes e-commerce, licensing, and entertainment partnerships. Under CEO Sharon Price John, Build-A-Bear has focused on expanding its reach while adapting to changing consumer trends. The company’s success is largely driven by its ability to blend customization with a unique retail experience, maintaining relevance in an evolving marketplace.
** Error on the video at the 1:07 mark- Stride Right should be Stride Rite **
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