How Peanut Built a Social Media Network for 5 Million+ Moms

Описание: Watch our documentary on the Future of the CMO from this link 📺:    • The Future of the CMO | Presented by Rival  

In this live-recorded episode, Phoebe Corcoran, Brand & Communications Lead at Peanut, tells us how a two-person marketing team fuels the world’s fastest-growing social network for women across fertility, pregnancy, motherhood, and menopause. We discuss how they used real-time user insights to create headline-grabbing ideas - from the #ForcedSmiles statue takeover that spotlighted post-partum depression to the raw, viral power of #InvisibleMothers, a campaign that generated 100 million+ impressions and global press.

Throughout the conversation, Phoebe shares the art-and-science balance that lets Peanut punch above its weight: mining community data for emotional hooks, knowing when to deploy “hero” creative versus hard-working performance assets, and orchestrating guerrilla-style out-of-home activations that cost peanuts yet earn national coverage. If you want to learn how to scale your business on startup budgets while resonating with millions, then this episode is for you.

Listen to this episode on your favorite podcast platform 🎧: https://link.chtbl.com/scratch

📚Chapters:

00:00:00 – Intro 🎙️
00:01:57 – Phoebe’s favourite challenger brands 🏆
00:02:55 – What is Peanut? 📲
00:07:30 – Invisible mothers campaign 😊
00:14:25 – Choosing the best ideas 👀
00:17:21 – Art & Science balance ⚖️

🖊️Mentioned in the show:
Peanut app - https://www.peanut-app.io/
Maternal Mental Health Alliance - https://maternalmentalhealthalliance....
#InvisibleMothers campaign - https://www.thedrum.com/news/2023/10/...
Here We Flo - https://www.google.com/aclk?sa=l&ai=D...

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he’s joined by Phoebe Corcoran of Peanut in this episode.

Find Rival online at www.wearerival.com, and LinkedIn.
Find Eric on LinkedIn -   / ericfulwiler  
Find Phoebe on LinkedIn -   / phoebecorcoran  

Say hi at [email protected], we’d love to hear from you.