ON BRAND with Mike Cessario of Liquid Death
Автор: The Clios
Загружено: 2021-03-25
Просмотров: 3763
Описание:
Junk-food brands are well versed in funny, bold marketing. But why can’t healthier brands also be hilarious and irreverent? Mike Cessario asked himself that question in launching Liquid Death, the canned water brand.
On this episode of On Brand, Mike takes us through his Liquid Death marketing playbook—from the amusing heavy-metal and punk albums the brand created (with lyrics pulled from nasty online comments) to its Cutie Polluties stuffed animals. He also reveals the best advice he’s gotten in his career, and muses on other ways Liquid Death might infiltrate weird internet culture going forward.
To see all our On Brand video, visit https://musebycl.io/on-brand.
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