JUST Ice Tea Is Brewing with Seth Goldman

Описание: JUST Ice Tea was born from a refusal to let a company’s purpose and impact disappear. JUST Ice Tea’s roots trace back to Honest Tea, a pioneering brand built on the idea that beverages could be better for people and the planet. But when Honest Tea was ultimately discontinued after being sold, something incredible happened. The founders and long-standing partners across the supply chain came together with a shared resolve that fair trade and environmentally responsible tea would not end with Honest Tea. In just 90 days, their commitment brought the newly created JUST Ice Tea to consumers. And only two years later, JUST Ice Tea has surpassed the revenues of Honest Tea.We invited Seth Goldman, Co-Founder and CEO of JUST Ice Tea—as well as Board Member for Beyond Meat and PLNT Burger—to share the lessons, setbacks, and mindset that shaped his journey. Seth reflects on resilience in the face of loss, the power of long-term relationships, and why impact must be built directly into the product, supply chain, and culture of a company. He offers insights on stakeholder capitalism, the responsibility of boards and investors, and the importance of finding hope where it isn’t obvious. His story is an invitation to believe that business can scale purpose, deliver justice, and create profit—one bottle at a time.Listen for insights on:
Outperforming traditional growth strategies through resilience and values
Embedding impact directly into products, not just marketing
The power of stakeholder relationships in moments of change

Resources + Links:
Seth Goldman’s LinkedIn (   / seth-goldman-234bb7124   )
JUST Ice Tea ( https://justicetea.com/pages/about )
Mission in a Bottle ( https://www.penguinrandomhouse.com/bo... )
Purpose Pledge ( https://www.purposepledge.org/ )

00:00 - Welcome to Purpose 360
00:13 - Seth Goldman, Just Ice Tea
01:35 - Seth’s Backgrouna dn Commitment to Socially Responsible Business
04:43 - What’s Changed About the Movement
06:58 - Frustrations
07:46 - Framework for Embedding Purpose
10:18 - No Downside
10:45 - Learning from Honest Tea
17:04 - Impact to Stakeholders
19:13 - Mission in a Bottle
22:00 - Recommendations for Boards
23:16 - Creating Alignment
23:46 - Purpose Pledge
25:17 - Rapid Fire Questions
26:53 - Last Words
27:31 - Wrap Up

Purpose 360 with Carol Cone
Episode 218
February 10, 2026

★ Episode details: https://share.transistor.fm/s/3bc20d64

★ Additional episodes: https://purpose360podcast.com