What is Embedded Finance?

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Embedded Finance is the integration of financial services into a non-financial business or a service. Embedded Finance infrastructure companies enable platforms and companies to offer financial services such as banking, lending, payments, and investments entirely within their own apps or ecosystems.

Every time you pay for your cab online within a cab-hailing app, or purchase goods online on EMIs - right at checkout - without having to leave the app - it’s the magic of Embedded Finance.


Embedded Finance enables digital businesses in the MSME, B2C, and B2B segments to


Increase their customer lifetime value
Unlock alternate sources of revenue
Upgrade their product offering and actualise their product vision

It helps financial institutions to
Acquire new customers
Improve their margins
Offer sachetized financial products
Drive repeat transactions and Up-sell financial products


Embedded Finance enables digital platforms and financial institutions to combine forces and create a new generation of innovative and effective financial products for consumers!

Embedded Finance platforms will play a pivotal role in the distribution of financial services in this decade.

Embedded Finance will deepen Financial Inclusion and lead to an explosion of financial services into use cases that were never possible before!