Poster Girls: The Female Creatives Behind TfL's Iconic Designs
Автор: The Drum
Загружено: 2018-02-02
Просмотров: 1291
Описание:
Transport for London's high levels of 20th century innovation are renowned across the globe. But less well known is its progressive attitude towards female creatives - the 'poster girls' commissioned to design its now-iconic posters.
In the film above, curator David Bownes explains how one man - Frank Pick - brought his forward-thinking spirit to London Transport's design, branding, architecture and roster of freelance artists.
"When London Underground's poster campaign started in 1910 there were very few women poster designers in Britain, and it was very unusual to commission women at that time to do transport posters," said Bownes, who co-curated London Transport Museum's latest exhibition, Poster Girls.
"Pick was very progressive in his views, and he used to commission on quality rather than on terms of gender."
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