How to Approach Market Sizing in Your Pitch Deck

Описание: What’s the most convincing way to measure your market opportunity? Underscore VC partner Richard Dulude shares best practices for how to calculate market size.

See examples in our resource on market sizing: https://underscore.vc/startupsecrets/...

00:00
0:27 Why Not to Use Top-Down Market Sizing
0:49 The Case for Bottom-Up Market Sizing
1:01 Start With an Individual Customer