How to Build the Best Agency Culture by Attacking Ideas Not People

Описание: How to Build the Best Agency Culture by Attacking Ideas Not People

3 Golden Nuggets From This Episode

1. The power in saying someone’s name. Our guest is not afraid of a challenge. His first day as CEO came right after an acquisition and he was asked to handle the first meeting between both teams. This is an important moment, as the first impression on a new team is critical and may determine whether or not the acquisition is a success. He decided to spend time before the meeting making sure that his team knew everyone by name before they arrived. That way, they would feel welcome and less hesitant to give the new company a chance.

2. Attack ideas, not people. Chris has worked hard to create a work environment where employees feel safe to speak their minds and be themselves. “It’s not a performative culture” he says “It’s a learning culture”. He builds on the belief that leaders who are open to test an idea, observe and then implement from there greatly outperform the ones who are much more rigid in their thinking.

3. Adapting to the online office. The past two years have brought many changes and, right now, many are still not ready to go back to the office. Regarding his agency’s decision to go virtual, Chris says he continues to learn and adjust to the situation. But does not consider this will be a permanent change, nor one that will work for everyone. In his case, it made sense to go virtual if his team did not feel comfortable going to the office yet. For the future, he does not dismiss the idea of going back to an office.

Chris Leone was playing drums in Japan trying to figure out his next step in life when a keynote by Gary Vaynerchuk inspired him to enter the agency world. He ended up working an entry-level position in a small agency and worked his way up to being president and CEO of WebStrategies Inc, a multi-million dollar agency that focuses on mid-low funnel, lead generation, SEO, PPC, social advertising, and inbound marketing. Chris sat down with Jason to discuss how he worked his way up from the bottom of the totem pole. He also shares his experience with an agency acquisition just as he was named CEO and how he built a culture of learning. Chris's team is encouraged to speak up and take ownership of their ideas, which goes a long way.

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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER. http://jasonswenk.com

In 1999 he launched a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi, and Lotus Cars. After 12 years of amazing growth, his agency was acquired in 2012.

Now, Jason leads JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow, scale, and enjoy running their agency by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 20,000 agencies in 42 countries meet or exceed their business goals.

Jason generously shares it all as a frequent guest on popular radio and podcast shows. He has been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, he currently hosts two of the best agency podcasts:

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
The #AskSwenk Show, a video show that answers agency questions about successful, multi-million dollar agency.

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