The Era of Cheap Sh*t

Описание: If you’ve ever wondered why nothing is built to last anymore, this is the story!



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Chapters

00:00 Start Here
01:33 Chapter 1: Planned Obsolescence
03:39 Chapter 2: Perceived Obsolescence
06:41 Chapter 3: Shareholder Capitalism
10:32 Chapter 4: Deregulation
13:32 Chapter 5: The Walmart Effect
16:47 Chapter 6: Globalization
19:09 Chapter 7: Where Do We Go From Here?


Why does it feel like everything we buy today is cheap and disposable? From solid wood furniture being replaced with flimsy particle board, to durable denim and cotton turning into thin polyester, to appliances that used to last 20 years now breaking in less than half the time—we are living in The Era of Cheap Sht*.

In this video, I break down the history of how product quality declined and why nothing is built to last anymore. It’s not just consumer demand—it’s the result of corporate greed, business strategies, and government policies over the last century. We’ll cover:

--Planned Obsolescence → how the Phoebus Cartel deliberately shortened the lifespan of lightbulbs.
--Perceived Obsolescence → yearly car model updates, fashion cycles, and Apple’s yearly iPhone releases.
--Shareholder Capitalism → Milton Friedman, Jack Welch, GE, and the obsession with short-term profits.
--Deregulation → how Reagan’s economic philosophy reshaped airlines, telecom, and competition.
--The Walmart Effect → how “Always Low Prices” pressured brands like Rubbermaid, Levi’s, and Black & Decker to cut quality.
--Globalization → NAFTA, China entering the WTO, and the flood of cheap imports that hollowed out American industries.

This is the story of how policy, profit, and globalization reshaped products, and why we’re stuck in a cycle of cheap goods today. If you’ve ever wondered why appliances break early, why clothes fall apart after a season, or why everything feels like trash—it’s not an accident. It was engineered.