Channel Incentives - What's Working and What's Not

Описание: A look at leading incentive programs to uncover opportunities, overcome barriers and utilize industry best-practices

Presenters:
Laz Gonzalez - Chief Strategy Officer - Zift Solutions
Emily Rainone - Global Client Director - Vistex

We’ve all been using incentives almost since the start of the channel (does anyone remember those endless golf trips!!) But today’s partners are driven by more than traditional incentive programs. In this webinar our speakers will discuss the latest thinking on incentives, including radical ideas and strategies that are being adopted by today’s channel leaders. Clearly one-size does not fit all and they will explore the wide diversity of incentive programs that are being used to motivate different partner types.

Key learnings will include:

1. One size does not fit all you need to understand - What do your partners prefer? What behaviors are you trying to incentivize? Do you need different strategies for your key partners versus low-touch partners? And which incentives are different partners likely to engage with?

2. Where are different incentive types most effective? Which incentives are most effective by different partner types? Which incentives are most effective in driving different partner behaviors?

3. What are the industry-leading best practices? What types of programs are industry leaders using? How are they promoting those programs? How are they driving participation in their programs?

4. Key take-aways: Will include a chart highlighting the right incentives for different partner types, which incentives are most effective in driving which behaviors and how and when it is most effective to use these incentives.

If you are wondering if your incentive program really answers the needs of today’s partners this session is a must.