PROGRAMMATIC I/O SF 2017: Why The Future Of Digital Advertising Is Brighter Than Ever Before
Автор: AdExchanger
Загружено: 2017-04-06
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Session recording from PROGRAMMATIC I/O San Francisco 2017.
Session abstract:
Digital advertising is growing up. Programmatic has changed it completely, and with the overwhelming pace of change, we’ve lost sight of the upgrade that advertising is experiencing. As an industry, we spend a lot of time discussing, highlighting, solving and even complaining about the problems of digital. In this session, Jeff Green, CEO of The Trade Desk, will discuss some of the biggest and best reasons for optimism in digital advertising. He’ll open up about the reasons The Trade Desk went public and what they’ve learned from Wall Street. He’ll also share parts of The Trade Desk strategy and explain why now, more than ever, they are increasing their investment in digital.
Jeff Green, Founder and CEO, The Trade Desk
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