Effectual Design Thinking: combining Effectuation & Design Thinking

Описание: Effectual Design Thinking: a unique combination of two highly relevant entrepreneurial frameworks: Effectuation and Design Thinking!
The key goal of this video is that it should be a source of inspiration for all those (prospect) entrepreneurs and entrepreneurial teams like startups, for which designing and implementing innovative business models is crucial for their success.
The brand-new model, ‘Effectual Design Thinking’, represents a unique combination of two highly relevant entrepreneurial frameworks: 'Effectuation' and 'Design Thinking'. The ‘Effectual Design Thinking’ framework identifies those entrepreneurial business skills demanded to be innovative. It’s a well-known fact, comprehensively supported by research, innovative capacities are crucial for an entrepreneurial effectiveness. In this video explanations are giving for the relevance of the identified business skills for an entrepreneurial success, with the explanations being illustrated by highly interesting interviews with entrepreneurs, scholars in the field of entrepreneurship and financial professionals.
Conceptual development: Rainer Hensel
Director, camera, editor: Léon Verkade ([email protected])
Photography: Marc van Ee
Music, sound design: Rainer Hensel
Inspiration: Ronald Visser, Marc van Ee, Caroline Voordouw, Ellen Sjoer, Lonneke Frie.
Many thanks to Léon Verkade for his great work, the inspiring collaboration resulting in this high quality video!