Universal Orlando Resort Social Brand Awareness (2022)

Описание: Universal Orlando Resort, commonly known as Universal Orlando or simply Universal, formerly Universal Studios Escape, is an American theme park and entertainment resort complex based in Orlando, Florida. The resort is operated by Universal Parks & Resorts, a division of Comcast's NBCUniversal. Universal Orlando is the second-largest resort in Greater Orlando, after the nearby Walt Disney World Resort. Universal Orlando covers 541 acres of land.

Universal Orlando consists of two theme parks (Universal Studios Florida and Universal's Islands of Adventure), an on-site waterpark (Volcano Bay), an on-site entertainment district (Universal CityWalk), eight Loews Hotels (Loews Portofino Bay Hotel, Hard Rock Hotel, Loews Royal Pacific Resort, Cabana Bay Beach Resort, Loews Sapphire Falls Resort, Universal's Aventura Hotel, Endless Summer Dockside Inn and Suites, and Surfside Inn and Suites), and it will soon add a new theme park (Epic Universe) with an accompanying hotel.

All of the hotel resorts offer Early Park Admission into The Wizarding World of Harry Potter and Universal's Volcano Bay. Additionally, the Loews Portofino Bay Hotel, Hard Rock Hotel, and Loews Royal Pacific Resort offer free unlimited Universal Express Pass for use at participating Universal Studios Florida and Universal's Islands of Adventure attractions. There are similar products valid at Volcano Bay, Halloween Horror Nights, and Rock the Universe.

Universal Orlando is one of the most visited resorts in the world with an annual attendance of 21 million in 2017. Universal Orlando is the flagship resort of Universal Parks & Resorts, largely due to the competitive nature between the resort and Walt Disney World, which is only 15 miles away.

The original theme park in the resort, Universal Studios Florida, opened on June 7, 1990, as a theme park that let visitors "Ride the Movies." The park is composed of themed areas and attractions based on the film industry. Visitors get themed dining and shopping, a variety of special events throughout the year, and may even catch an actual film crew at work on the backlot.

The themes of Universal Studios Florida are targeted at making guests feel like they are on a movie set with rides, shows, and attractions inspired by popular film, television, and music productions. The park consists of eight themed areas – Hollywood, Production Central, New York, San Francisco, The Wizarding World of Harry Potter - Diagon Alley, World Expo, Springfield, and Woody Woodpecker's Kidzone.

The second park to open at the resort was Universal's Islands of Adventure, which opened on May 28, 1999. It is composed of eight distinct "islands" that are themed to various forms of adventures from literature. Visitors start off in the Port of Entry and make their way through the various islands – Marvel Super Hero Island, Toon Lagoon, Skull Island, Jurassic Park, the Wizarding World of Harry Potter - Hogsmeade, the Lost Continent, and Seuss Landing. The Wizarding World of Harry Potter, based on the popular Harry Potter franchise, as well as Skull Island, based on the King Kong 2005 film, are the only islands that were added after the park opened. Hogsmeade opened to the public on June 18, 2010, and Skull Island opened to the public on July 13, 2016.

Volcano Bay is a 27-acre themed water park that opened in 2017. It replaced Wet 'n Wild, owned by Universal, as the resort's water park. Wet 'n Wild was founded in 1977 by SeaWorld founder George Millay as one of the first major water parks. In 1998, Wet 'n Wild was acquired by Universal Parks & Resorts, adding it to Universal Orlando. There were eighteen water slides and attractions at the water park. Popular attractions included the Storm, Bomb Bay, Disco H2O, Mach 5, and the Surge.

Wet 'n Wild was located at the intersection of International Drive and Universal Boulevard, about half a mile south of the Universal Orlando parking garage. Wet 'n Wild officially closed on December 13, 2016, due to the opening of Volcano Bay. It was announced on March 21, 2017, that the land once occupied by Wet 'n Wild would be transformed into Universal's seventh hotel. It was later learned that Universal would split the property into two hotels that were part of one resort.

© 2022 Universal Studios. All rights reserved.
(https://www.universalorlando.com/)
Posted for entertainment and educational purposes only.
No copyrights were infringed. All works property of the company listed above. Please do not reproduce without their expressed written consent.

Universal Orlando & Magic FM - Social Video
Roles: Concept, Direction, Art & Design, Animation (After Effects)
Credit: Jamie Farrell
Audio: None

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