Too Busy for Marketing? That’s How Businesses Get Stuck in the Cycle

Описание: We’ve heard “we’re too busy for marketing” more times than we can count, and honestly, we’ve said it ourselves.

What we eventually realized is that most businesses are busy today because of work they did months ago. When marketing only happens during slow periods, the cycle never really stabilizes. It turns into that panic-then-overload rhythm where revenue spikes and drops like a heart monitor.

We saw this firsthand with a client who paused marketing once things got busy. Two years passed. When demand slowed again, they were essentially starting from scratch. During that same period, we consistently showed up, and that consistency built trust, referrals, and real options when things shifted.

Marketing wasn’t the emergency lever.
It was the reason the emergency never happened.

That perspective changed how we think about consistency entirely.

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