How to Improve Readability: The Optimal Line Length

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Discover how overly long lines of text can make your e-commerce site more complicated to navigate and less engaging for users.

We’ll explore:
🔑 The impact of text line length on readability.
⚠️ The challenges long lines of text create for e-commerce users.
✅ The ideal text line length for better readability and accessibility.

Learn why lines longer than 80 characters can fatigue users, discourage reading and lead to missed opportunities for engagement. See real-world examples of how optimized line lengths improve user experiences on mobile and desktop sites.

💡 For more details and in-depth e-commerce UX research, visit our blog: https://baymard.com/premium/blog/line...

🔔 Subscribe for more e-commerce UX tips and best practices.


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