First step to setting up a SEO strategy
Автор: Content Marketing Commute Podcast
Загружено: 2023-12-22
Просмотров: 50
Описание:
SEO - ah that ol' chestnut! Love it or loath it, SEO takes up a big chunk of many content marketers’ job descriptions.
The problem is it can feel like a moving target - search algorithms are constantly being updated and how can you really be sure all your efforts are pulling in the right direction?
So what's your first step to setting up a successful SEO strategy in your company?
Define Your Project Scope:
Lay the groundwork by securing stakeholder buy-in, setting realistic goals and budget (SEO maybe organic but it's not free!), and ensuring the right tools are in place. There's also an education piece here - educate executives about SEO's long-term benefits.
#b2bmarketing #contentmarketing #seo
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