Letting Your Systems Run Your Company with CEO Kyle Whissel [Inside Whissel Realty]

Описание: Within a couple of days of recording this conversation, Whissel Realty Group brokered by eXp Realty in San Diego, had 42 transactions scheduled to close. On one day! This type of performance isn’t possible without mature and optimized systems.

Kyle Whissel welcomed us into his recording studio and his real estate team to help us kick off this 9-episode series taking you Inside Whissel Realty, who consistently perform as the #1 team in San Diego and a top team in the nation and across eXp Realty globally.

How to get past vanity metrics and how to know who knows their numbers.
Seven key inflection points on the team-building journey.
How they know which agents to bring on and which to cut.
The elusive power of brand building.
How they’re keeping agents in the three most dollar-productive activities.

Kyle shares all this and much more right here in this conversation!

Watch or listen to the first episode Inside Whissel Realty for insights into:
0:00 Intro and welcome
4:18 Two benefits of running the team on a system (specifically: what life was like before and after they implemented EOS)
7:04 Why the systems run the company and the people run the systems - and where that leaves the leader
8:58 Two things you can expect to hear more about in this 9-episode series
11:48 How, why, and when Kyle shifted out of commercial real estate into residential
12:32 The piece of direct mail he can still see in his mind that sent him down the team path - and two big mistakes he made in the process
17:57 How you’ll know if you’re the right person to build and lead a team and what type of agents you should design for
21:33 The financial and cultural upsides of “running the play that’s called”
23:49 How they’ve built a company that keeps agents doing the three things that make money (prospecting, going on appointments, and negotiating contracts)
29:00 How to know who knows their numbers - and who doesn’t (red flags to watch or listen for)
32:19 Being in the income generation business, rather than the loss mitigation business
33:25 Where he turns for credible, valuable insights to help him learn and grow as a person and as a business
35:35 The power of brand, the value of video, and the challenge of marketing attribution
46:36 Key points of inflection on his team-building journey
51:38 Why top agents love seeing low performers get cut - and what minimum standards must be met to stay on the team

55:55 At the end, learn about a Buffalo pilgrimage, a serious student, and late-game legs.

Kyle Whissel:
  / kylewhissel  
https://whisselrealty.com/
https://thewhisselway.com/thewhisselway

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