Inside America's Beer EMPIRE: How Wall Street Destroyed Schaefer

Описание: What kills a company that survived Prohibition, the Great Depression, and two world wars? For Schaefer Brewery, it wasn't competition—it was success.
In 1968, this 126-year-old family business went public with a $106 million IPO. Wall Street celebrated. Eight years later, the Brooklyn plant closed. 850 workers lost their jobs. By 1981, the family signed away everything for just $7.40 per share—the price of two six-packs.
This is the story of America's fifth-largest brewery, destroyed not by failure, but by the pressure to grow. From two German brothers with one dollar in 1842 to the last brewery in New York City in 1976, Schaefer's rise and fall reveals what happens when quarterly earnings matter more than people.
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This video is a researched history documentary. The script and story are based on real events and verified sources to the best of our ability. Some visuals are AI generated and used only as illustrative context when authentic archival photos are limited, they are not presented as real photographs of the exact people or locations unless stated. Any archival images or footage shown belong to their respective owners and are used in a transformative way for commentary, education, criticism, and historical analysis under Fair Use.
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