Software-defined vehicles: China as technology leader for user-centric mobility

Описание: China is the world’s largest mobility market – and one of the most important regions for international car manufacturers. However, shifts are becoming apparent: foreign companies that have previously enjoyed success are recording clear falls in market share. Their current products no longer meet the requirements of Chinese customers, who want to see electric vehicles with comprehensive in-car infotainment – embedded into a digital ecosystem. Conversely, Chinese OEMs are expanding strongly into other traditional car markets and are leaders in areas such as artificial intelligence and connectivity. This lecture examines the current challenges facing automotive OEMs and presents possible solutions for companies that are active in China, Europe and the US