Features vs. BENEFITS in Your Copywriting [What's the Difference and WHY it Matters!]

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This video is all about features and benefits.

Now in the last video, I mentioned this a little bit, but I wanted to make this video to explain it in even more detail because it's super important and I still see most companies totally abuse it and it's a big mistake in my opinion. So features versus benefits, what are them...

Features are basically the physical characteristics of your product, like its dimensions, its contents, what it's made of. How many videos you have in a course. What, what's included in the package, what comes with the product itself. On the other hand, benefits, they translate these features into usable and results for your ideal customer itself. So for example, just let's, let's use this, the AirPods as an example.

Features for this. It's small, it's, it has a nice design. It has I don't know how big of a battery, but like let's say 300 milliamps of battery. It's portable, it's lightweight, it's high quality. These are all features.

On the other hand, benefits translate these features into how our ideal customer for these, for example, will use them. So benefits for AirPods could be that it's easy to use because it's, it's plug and play. You just use it with an iPhone easily. You can pair it very easily.

Other benefits could be that it's, it's light. You can put it almost anywhere. Other benefits could be that it has a long battery life, that it has good enough audio quality that it frees you from the burden of, you know, having wires all around your head. So it gives you more freedom.

Now, these are all good and all, but ultimately you as a copywriter or in your marketing messaging, you want to go even beyond the benefits. So you want to think about the benefits of benefits.

Watch the video for more...

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