TVC - "Create Your Self" Caress Nail Polish 60s

Описание: This is a COLLEGE THESIS PROJECT.
All materials used here are either produced by the makers of this motion graphic concept for a TVC or downloaded from http://www.sxc.hu which are royalty-free images. All credits belong to the respective artists.
This is just for scholastic purposes only, and not for actual real implementation.
_

CONCEPT

The Product : Nail Polish
Brand/Label : Caress, an existing local nail polish product in the Philippines for years.
Target Market : Class B- to C, Filipino females age 16-26. Studying and working class. Into arts, crafts, and fashion. Females who just love to set trends, who have a distinct lifestyle within a small society where they belong to with a subculture of their own.

Comes in 2 different 30s versions
Version 1:    • TVC - "Create Your Self" Caress Nail Polis...  
Version 2:    • TVC - "Create Your Self" Caress Nail Polis...  
_

Creative Direction: Joum Valera
Art Direction: Ice Arrojado Basit, Leo Villa
Concept: Joum Valera, Leo Villa, Ferdi Masaoy
Motion Graphics: Ice Arrojado Basit, Joum Valera
Production House: MadHouse Project Creative Society, Inc.
Date of Production: 2009.0313

Music by: David Morales Feat. Tamra Keenan - Here I Am (Kaskade Remix) Radio Edit [Soundtrack from Devil Wears Prada]    • Here I Am_David Morales Ft Tamra Keenan(Ka...  

No copyright infringement intended. All rights and credits belong to the respective artists.