Ep.25: The 2400% Growth Secret - Why Brands Need an Influencer Strategy That Actually Drives Sales

Описание: In this episode of The Kortex Media Podcast, host Korson Schmidt is joined by Nicla Bartoli, from The Influencer Marketing Factory (IMF). With over 15 years of experience, Nicla is one of the OGs in the commercial and strategy side of influencer marketing, having scaled rapidly in the corporate world, including a pivotal role at L'Oréal. IMF, now in its ninth year, works with some of the biggest companies globally, helping brands master platforms like TikTok, Instagram, and YouTube.

We explore:
The Influencer Marketing Factory's comprehensive services
A deep dive into campaign execution: finding the best creators (not just the biggest)
The biggest industry trends: the evolution of influencer marketing from education to demanding measurable results
How IMF leverages AI to boost efficiency
IMF's future vision: to continue being at the forefront of innovation, consistently delivering high-quality, respectful campaigns
The best advice for young marketers

Packed with actionable insights, industry trends, and candid leadership perspectives, this episode is a must-listen for agency owners, marketers, and entrepreneurs aiming to navigate the complexities of modern marketing and achieve sustainable growth.

Want to connect with Nicla? Find her on LinkedIn by searching "Nicla Bartoli" or visit The Influencer Marketing Factory's website at https://theinfluencermarketingfactory....

Connect with your Host Korson Schmidt 🔗bit.ly/m/Kortex-Media

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