University Branding. An Analysis of University Services Delivered via the Internet

Описание: Welcome to the 41st episode of The Smart World Around Us, brought to you by Smart-EDU Hub!

In this episode, we discuss university branding through the analysis of online services, based on the study “University Branding. An Analysis of University Services Delivered via the Internet.” In a globalized academic market, universities need branding as robust as the corporate world, with institutional websites serving as the primary channel for reputation and recruitment.

What’s inside:
International master’s students’ perspectives from Turkey and Romania: what they look for, what they find, and what’s missing on university websites.
SWOT analysis + interviews: strengths/useful features vs. recurring weaknesses (lack of interactivity, limited support for user-centered design).
E-integration & web services: why coherent platforms (admissions, program info, international support, chat/FAQ) improve quality management and student attraction.
Future direction: blending traditional information posting with web interaction (self-service, personalization, real-time feedback).

Key takeaway: A credible university brand is built through excellent digital experiences—clear content, integrated services, user-friendly interfaces, and real interaction.

University Branding. An Analysis of University Services Delivered via the Internet
Author: Catalin Vrabie
Link: https://proceedings.univ-danubius.ro/...

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