Demographic analysis; What it is, who it's for and how it can transform your business

Описание: Demographic analysis gives insight into the age, sex and geographic composition of a population. There are many other characteristics of a population that can also be explored such as household income, employment status and educational background. Whilst it may be seemingly broad in scope, it is an essential first step to understanding your clients and staff.

In this video, Team Leader of Analytics at McCrindle Research, Annie Phillips shares why effective demographic analysis will transform your business.