What Private Equity Firms Look for When Buying Marketing Agencies (From a PE Owner)
Автор: Gill Valerio
Загружено: 2026-02-07
Просмотров: 36
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What Private Equity Firms Look for When Buying Marketing Agencies (From a PE Owner)
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In this video, I break down how private equity firms actually evaluate marketing agencies when considering acquisitions or partnerships. I explain why hitting a revenue number alone does not make an agency sellable and what buyers really care about behind the scenes.
You'll hear the inside perspective from someone who built, sold, and now acquires agencies as part of a larger portfolio strategy. I walk through the core criteria around EBITDA, margins, systems, scalability, and founder dependency. I also cover common red flags that can instantly kill a deal, even if an agency looks successful on the surface.
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