He discovered Mika, Lucky Ali and Mohit Chauhan

Описание: So the very first founder on my Founders Series discovered A list singers Mohit Chauhan, Lucky Ali, Mika, Sukhbir and Nitin Bali through his music label.

Suresh started his music label in an office where they shared space with a tailoring shop (literally) and turned it into the 5th largest music company in India’s giant music market. He has seen the music industry from the time when LP records were still in vogue, saw the transition to cassettes, then CD’s and now to where we are today in the music business.

He also pulled off the first ever deal where a foreign company was allowed to buy a 51% share into an Indian media company (when BMG bought into Crescendo Music)

The unexpected changes in the music industry thanks to technology and changes in consumption patterns also means he has seen some tough times business wise and has (self admittedly) been bankrupt twice. What really struck me was that in his exciting career of launching music industry stars and brushing shoulders with the music world elite both in India and worldwide what Suresh is most proud of is not having made it so big but of having bounced back after each failure.

The story of Suresh Thomas (Founder and MD Crescendo Music) is a true blue ode to the Never Say Die spirit. Make sure you watch!

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Timestamps
00:00: Trailer
01:19: Suresh Thomas's Introduction
02:38: Suresh started his career working as a PA to Ratan Tata
04:42: What ethics and values did Suresh takeaway from his Tata Group experience?
05:55: How did Suresh spot the talent in the singers he chose to launch
08:25: Has Bollywood overshadowed the independent music scene?
09:25: How and when did he start Crescendo Music?
12:20: How did his plan change from artist management to a music label?
14:35: Crescendo Music's breakthrough album
16:23: How the BMG deal happened
23:38: How was the partnership between BMG and Crescendo
27:08: Media attention and glamour
28:15: The downward spiral of the music industry
30:23: Buying the music catalogue of CBS Records
31:41: Some business mistakes which led to huge losses
34:22: Reinventing himself in the new digital era
34:48: Part of first ever media deal where an international company was allowed to buy 51% stake in an Indian media company
36:55: Getting out of bankruptcy and recovering from failure
39:00: Suresh considers himself a marketing guy rather than a music guy
40:00: Todays artists have become more independent of music labels
42:04: How Lucky Ali was launched and got the name Lucky
46:56: The story behind the cult song "Dooba-Dooba"
54:38: AR Rahman's humble start
56:40: Hariharan's initial days
58:37: Changed face of the music industry today
01:01:40: What song would Suresh choose to sum up his life and his entrepreneurial journey?
01:03:12: Summary

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