Episode 9: Beer Signs & Bidding Wars: Auction Tips from a Pro | Bago Bash 2025 Part 5

Описание: Howdy there folks—Scooter here at the Dusk to Dawn Saloon. We’re back at Bago Bash (Part 5) sitting down with Tom—longtime auctioneer, appraiser, and Shell’s Border Batch board member—to break down how auctions really work. We cover “choice” vs. “times the money,” soft close online bidding, buyer’s premiums, live vs. internet auctions, and a heap of stories from the ring. We also nerd out on Grain Belt history and why some brands hit harder in the Midwest.

Pull up a stool, crack a cold one, and dig in. If you’re new to buying breweriana (Hamm’s, Grain Belt, Schell’s, etc.), this one’s packed with practical tips so you don’t get surprised at checkout.

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What you’ll learn

How to register & preview like a pro

The real meaning of Choice, Times the Money, and All to Go

What that “cut” hand signal actually means

Why soft close exists online (and who it benefits)

Buyer’s premiums and fees—what to expect

Why certain brands sell better regionally

A taste of Grain Belt advertising history (and why collectors love it)


Chapters (suggested)

00:00 Cold open: live auction cadence
00:40 Intro & Guzzle & Twirl shoutout
02:00 Meet Tom (auctioneer/appraiser)
05:05 Live auction basics: registering & terms
07:35 Choice vs Times the Money vs All to Go
12:20 The “cut” motion—what bidders mean
14:30 Online vs live & soft close explained
18:45 Buyer’s premium & payment realities
22:10 Pricing by region (Midwest brands)
26:25 Framing, art, and classic ad artists
31:40 Grain Belt history & iconic pieces
38:10 Advice for new collectors (start smart)
43:00 Shell’s Border Batch shoutouts & newsletter
46:00 Final toast & Guzzle and Twirl thanks

Thanks & credits

Guest: Tom (auctioneer/appraiser; Shell’s Border Batch board).
Special thanks to Judy and everyone at Bago Bash.

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